Thus, the 2021 national annual per capita consumption level of 2.51 gallons of ethanol equates to a person aged 14 or older consuming approximately an average of 535.5 standard drinks in a year. Furthermore, while multi-cultural consumers (African American, Hispanic, Asian, and Others) accounted for 37% of those of legal drinking age, they accounted for 39% of the beer volume and 41% of the spirits volume consumer, but only for 33% of wine volume consumed. Underage drinking among U.S. teens has declined over the last 20 years, according to the University of Michigan’s Monitoring the Future survey. In 2023, 46% of 12th graders said they had consumed alcohol in the 12 months prior to the survey, as did 31% of 10th graders and 15% of eighth graders. These shares are down from 2001, when 73% of 12th graders, 64% of 10th graders and 42% of eighth graders said they had drunk alcohol in the previous year.
A closer look at Gen Z
According to a 2022 report published by Audience Collective U.S., when purchasing an alcoholic drink, 58% of consumers «think it’s important that a brand is sustainable or eco-friendly.» When segmented based on generation, 47% of Gen X consumers agreed with the statement, while the percentage increased to 75% for Millennials. When asked if «they would be highly likely to switch to a more sustainable brand» if their favorite alcohol brand «was not using sustainable practices,» 34% of Gen X, 50% of Millennials, and 32% of Gen Z responded that they would do so. More recent data indicates that «63% of drinkers are concerned and active about sustainability/ sustainable products.» NielsenIQ revealed that «less than 5% of households s» purchased low and no-alcohol (LNA) beverages, which accounted for 3.5% of the total alcohol market share. Pertaining to product introductions, the NielsenIQ BASES report revealed that «15x the number of non-alcohol launches were tested in 2021 compared to 2020.» Additionally, over the 52-week period ending in late October 2021, non-alcoholic beverage sales increased by 33%, and low-alcoholic beverage sales increased by 8%. Online sales of LNA beverages increased by 315% between October 2020 and 2021, while «alcoholic options» only increased by 26%.
- When we look at the variance in prevalence across age groups, we see that globally, the prevalence is highest in those aged between 15 and 49 years old.
- This includes 32% whose most recent drink was in the last 24 hours, and 37% who most recently had one within the last two to seven days.
- Decanter’s January 2022 «Top wine Trends for 2022» listed the average consumer’s «inability…to afford» wines from Burgundy, Bordeaux, and Champagne.
- Nearly half of both generations, 47% Gen Z drinkers and 48% Millennial drinkers, consumed alcohol to relax.
Deaths from alcohol use disorders
For non-alcoholic beverages, sales for the 52 weeks ending October 7, 2023, compared to the year before, increased by 32%, while total alcoholic beverage sales for the same period only increased by 1%. Pertaining to share, non-alcoholic beverages accounted for 70%, and low-alcohol accounted for 30% of the combined category. According to SevenFiftyDaily’s State of Whiskey report, 39% of whiskey drinkers are «between the ages of 21 and 35, and only 17 percent are over the age of 55.» While unflavored whiskeys grew by 3% between 2017 and 2022, flavored whiskeys increased 2cb fly by 11% during that period.
With each new year comes a new set of alcohol beverage consumption statistics, trends, and predictions. As in years past, this article summarizes data from several sources to help readers understand what is happening in the whats the legal drinking age in russia alcoholic beverage space. In the chart, we see the prevalence of alcohol dependence versus the average per capita alcohol consumption.
Rethinking Drinking
This surveillance report on 1977–2021 apparent per capita alcohol consumption in the United States is the 37th in a series of consumption reports produced annually by the National Institute on Alcohol Abuse and Alcoholism (NIAAA). Findings are based on alcoholic beverage sales data collected by the Alcohol Epidemiologic Data System (AEDS) from the States or from the National Alcohol Beverage Control Association and from various reports produced by beverage industry sources. In 2021, Gallup, Inc. reported that 60% of U.S. adults drank alcoholic beverages, which decreased from 65% as reported in 2019. The average number of drinks consumed in the previous seven days also decreased. In 2019, consumers aged 18 years and older drank, on average, 4.0 drinks in a seven-day period, but in 2021 that average was 3.6 drinks. AEDS uses an estimate of average ethanol content in the alcoholic beverages to convert the gallons of sold or shipped beer, wine, and spirits into gallons of ethanol (pure alcohol) before calculating per capita consumption estimates.
Like previous reports on per capita alcohol consumption, it is intended to provide updated alcohol information for policymakers, health care providers, researchers, and others concerned about alcohol issues. In fact, according to one source quoted in the article, rose, white, and sparkling wines are outpacing red wines. BevAlc Insights also suggests that «sparkling rose wines will experience above average growth in 2022.» While these wines only account for a small share, 2.5% of the wine category, compared to 2020, sparkling rose «was up nearly 50 percent year-over-year in 2021.» Per-capita alcohol consumption appears to be highest in the West and lowest in the South, based on the NIAAA data. On the state level, it appears to be highest in New Hampshire and Delaware, and lowest in Utah. However, state-level consumption estimates can be affected by such factors as sales to people from neighboring states (especially when there are significant differences in alcohol tax rates) is demi moore sober and alcohol consumption by tourists (think Nevada, Florida, and Washington, D.C.).
Alcohol is responsible for many premature deaths each year
Hop water is a «carbonated beverage made with hops,» which «tastes a lot like beer, but contains zero alcohol, as well as zero calories, carbs, sugar or gluten.» While rose wine has grown in popularity over the past few years, according to the Beverage Trade Network, the «excitement about and growth in the segment may be waning.» Last fall, Wine Opinions’ consumer panel members were asked to indicate a) «the varietals they use to buy often, but no buy seldom, if ever» and b) «any varieties they now buy often, but used to buy infrequently, if ever.» Some of the net positive and negative changes reported are below. You may wonder, «How much is a premium-and-above bottle of wine or spirits?» The following table provides price bands as published by IWSR, Forbes.com, Winefolly.com, and IRI. Whilst the World Health Organization (WHO) and most national guidelines typically quantify one unit of alcohol as equal to 10 grams of pure alcohol, the metric used as a ‘standard measure’ can vary across countries.
While not exactly a «flavor,» packs of multiple flavors were the most popular, followed by iced tea-flavored hard seltzers and black cherry. IWSR indicates that «RTD growth has slowed due to a highly saturated hard seltzer segment.» The following table contains data from two sources with consumption statistics segmented based on age range/generation. Measuring the health impact by mortality alone fails to capture the impact that alcohol use disorders have on an individual’s well-being.